Booking Engines: Why You Need Them
In order to maintain a competitive edge and remain open for business, no matter the size of your hotel, it needs to be visible online, no matter what size it is.
In today's world, guests want hospitality in all its forms and shapes and we believe that a great online reservation experience is one of those forms. Using the latest hotel management software, the top hotel chains have created expectations among guests that all the online booking engines they use should function in the same way as the top booking sites (such as booking.com). Therefore, your guests can expect the following from you:
The self-service option
When it comes to travel, travelers need a hassle-free and one-time booking process that allows them to make an online reservation without being redirected to other websites, having to pick up their phones, or having to write lengthy emails. A hotel reservation system that accepts online bookings will be able to allow its users to make direct online reservations by allowing them to use a "booking button" as well as a quick-click, book-now option.
Secure online booking
Online booking is a convenient and secure way for you to accept credit card payments while also protecting and storing information about your customers in a safe and secure manner. Your hospitality business depends on the fact that your hotel technology is safe and secure, especially when it comes to personalised data collection and secure payment systems.
Fast booking process
There must be seamless integration between the hotel booking system and the online booking engine and they must be able to transact in real time as well. There should be a professional display of availability, room types, and the most up-to-date pricing as is done on sites such as Tripadvisor. In addition, guests should also have the option of inserting promo codes and special offers in order to be able to take advantage of them.
A professional attitude
There is a good chance that your guests will be impressed if you do not offer the option for them to book a room on the hotel's official website. Without this option, your hotel will experience a decrease in revenue as a result of not offering it. Having an online booking engine that is fully customizable so that it matches the look and feel of your website is one way you can ensure that your website has a professional appearance and feel The look and feel of the booking engine must fit the look and feel of your website so that both look and feel match each other.
Benefits of Direct Booking
Due to the large number of booking channels available to guests these days, many of them visit your website. They expect that they will be rewarded in return for making a direct reservation with you. In order to save on commissions from third parties, many hotels are forced to make the trade-off of lessening their costs. When you are going to be paying a 15% commission on the sale anyway, why not give the customer a 10% discount instead?
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