What is an online travel agency OTA?

What is OTA?

In the travel industry, an online travel agency, or OTA, refers to a website or online service that sells products and services related to travel to customers. Hotels, flights, travel packages, activities, and car rentals are some of the products that can be found on this website. In addition, it is important to emphasize that online travel agencies (OTA) are third parties that resell these services on behalf of other companies, including those in the hotel industry.

In the typical case, an OTA offers many of the advantages of using an offline travel agency as well as an added convenience and a self-service approach that is more convenient than using an offline agency. Additionally, these will include a built-in booking system, which will allow users to book their rooms instantly on the website.

An overview of the most important online distribution channels

Despite the fact that online travel agents can be a vital part of the distribution for the hotel industry, allowing those within it to reach a wider audience in terms of distribution, it is important to understand that it is always best to invest in your own website as the number one priority. As a result, when someone makes a reservation through your website, you will not be required to pay any commissions to a third party, which is very important for revenue management, as this will maximize the amount of money you actually receive for each reservation.

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