How to Build a Strong B2C Travel Business?

Starting a B2C travel portal is easy if you already have a certified technology partner amongst global companies like Expedia, Booking.com, Hotelbeds, etc. If you are licensed with these suppliers, you can integrate them without integration cost, if you are not, OTRAMS can give you access to some of the best suppliers in the world and this enables you to give your customers a lot of choose from.  

  • Understanding your customer: Understand your travel audience, their needs and goals to offer the best possible service. For eg if your target audience are business travelers, most important service for them is hotels, flights, and car transfers. Young solo travelers are more interested in cost effective packages new places, new experiences, and local experiences.   
  • Services: Build your inventories and services accordingly to serve your customers better. It's important to have a robust inventory built with the help of the best suppliers. This way you can offer your customer a variety of options to choose from.  
  • Choosing the right technology partner: Find a technology partner that helps you scale your business with technology. Look for the partners that offer the widest range of partners, integration possibilities & features. They should have a wide portfolio showcasing their work. Check the kind of services they offer. They also must have a strong supplier network with the biggest international players.  
  • The X factor: The X factor is something unique to your portal. This could be very helpful in luring new customers and retaining old ones. It could be a loyalty program, price comparison availability, guided booking, etc.  
  • Go live: Use digital media to your advantage. Utilize good content and SEO practices. Use social media, shareable content, etc. to promote your services.  

In Conclusion

With OTRAMS, it's possible to build a successful travel brand. Do you wish to build a successful B2C travel portal? Schedule a meeting with our experts now. 

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