How the Digital Era Will Impact Your DMC Business?

 

digital era impact your DMC business

The Digital era has changed the way we perceive travel. With digitalization accessing information about anything, at any corner of the world have become easy. This has powered the world of travel and tourism.  

 People are not aimless travelers anymore, neither are they naïve. With the power of the internet and other technology, people are careful planners and skilled investigators. In other words, they know what they want. 


The impact of social media:

  

Social media is no longer just a means to communicate for people, it's how business is conducted. In other words, if you want to grab eyeballs, social media is where you need to be. Travel is one of the most popular subjects on social media with travelers posting pictures, vlogs, videos, reels, etc. on Twitter, Facebook, Instagram, etc.  


Aspects that affect Industry trends and why it matters  


Tourism is largely powered by the trends in the world of travel and this can be attributed to the digital world that brings information to your screen in a few seconds.  

Current trends depend on  

  • Global situations 
  • Economy 
  • Social conditions 
  • Covid safety protocols  
  • Vaccinations  
  • Local laws & policies   

Industry trends show you what to expect from your customers, what they need, and how to get through to them. Understanding these trends is the key to attracting more customers.  


Here are a few key digital sources that have a huge impact on tourists:  


Social media  

  • Brands must have a strong presence on social media.  
  • Sharable content is a good way to mark your presence and promote services.  
  • DMCs with a strong social media presence have a greater chance of people using their services.  

Importance of a good website  

  • Digitization makes having a good website an absolute necessity.  
  • Lack of a website might not just affect your business but also lowers the trust factor.  
  • The website should offer a complete range of monetization possibilities including API Redistribution, Mobile Apps, payment gateway, etc.  
  • Your website must contain everything needed to make it the one-stop solution that customers would need. 

What are customers expecting?  

Safety  

  • Hygiene, sanitization, proper covid safety protocols.  
  • Improved cleaning, socially distanced seating, sanitizers, and masks.  

Diversity   

  • People have different travel goals and needs.  
  • Solo travel, eco-travel, educations trips, leisure, business  
  • Travelers crave local experience, local activities, festivals, sports, cuisines, sights, etc.  
  • DMC plays an important role by personalizing the whole experience. 

 

How can DMC grow in the digital era?  


Provide great booking experience 


The booking process should be easy and error-free. The website should be efficient, in-built, must load across devices, fast and compatible on mobile devices with pleasing images. 


Build a wide variety of inventory

  

Build a robust inventory of Hotels, Transfers, Car Rental, and local activities through a comprehensible and flexible direct contracting module. You can provide direct access to hotel partners through a powerful extranet. 

 

OTRAMS Destination management software allows you to build an inventory through a very powerful direct contracting and extranet module. 

 

Improve the discovery of your services  


Be present on every popular social media platform, have shareable content to grab attention.  

One of the most important aspects is SEO, Search Engine Optimization helps you boost your revenue by increasing the quantity and quality of traffic to your website.  


Personalization 


Create and provide services that present information based on personal data gathered from the browsing history. DMCs can send notifications, alerts, advisory, information, etc. while the travelers on enroute or at the destination.  


DMC companies reach out to more potential customers via emails, SMS, and push notifications.  

 

In Conclusion  


DMC's that wish to rise above the mundane, boost their clientele, and utilize the power of the digital era need a travel technology partner that provides the most advanced technological solution.  


OTRAMS is the world's leading travel ERP platform that can power your business with the best of technology. To know more schedule a meeting with our experts. 


Our latest pricing plan is conducive for travel companies that wish to move their business online and have an impactful digital presence. Enjoy zero set-up cost, maintenance fee, and annual fees with OTRAMS. Check it out here.  


Source: How the Digital Era Will Impact Your DMC Business?

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