Busted: The 7 Most Common Myths about Mobile App

 In the modern world, many of us are tech-savvy and using smartphones. Mobile applications have become an important part of every business. According to an eMarketer survey, travel and tourism, mobile applications are the 7th most downloaded category of mobile apps.

Busted: The 7 Most Common Myths about Mobile App
7 Most Common Myths about Mobile App

There is no doubt that mobile applications have become one of the most essential features for the travel and tourism industry. A survey by Statista states that the travel and tourism industry is projected to generate 17.3 billion USD in revenue by the year 2020.

Here is a list of 7 mobile app myths which have been busted:

  • Consumers still make bookings on their PCs: Gone are those days when consumers used to make bookings only via their personal computers. A lot of consumers have now moved to smartphones and tablets for making reservations.

  • PC is still the first priority: According to the statistics shared above, PC is no longer a priority when making bookings online.

  • Everyone has an iPhone. You don’t need to make an app for another device: This was true a few years ago when the ‘iPhone’ was the only ‘smartphone’. Android has now taken over more than 70% of the mobile market making it extremely necessary to develop apps for the Android platform as well. Companies need to have applications for both iOS and Android.

  • Small screens equal less functionality: This is not true. In fact, it is quite the opposite. Small screens allow you to turn the complex into something simple and easy.

  • Mobile apps are expensive to build: Although this is true, it is not the same in all cases.

  • Mobile apps and mobile sites are the same: Not true! Mobile apps and mobile sites are different and can be kept largely different.

  • Marketing mobile apps is difficult and expensive: Unless you are a new business, marketing your mobile app is not that expensive.

Conclusion

Wrapping up, we can say that mobile apps have become an important part of the travel industry. These user-centric apps make travel easier and help to enhance communication between various stakeholders involved in the travel industry. Having a mobile app can also extract a higher ROI. Therefore, smartphones became vital for the tourism business.

It is always recommended to consult a mobile app professional for your customized travel mobile app.

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